I’m a journalist reporting from the intersection of fitness and adventure. I cover travel and wellness, create meaningful content for passionately-engaged readers, and grow digital audiences for big brands.

I’m a New Mexico-based editor, writer, and digital content strategist. I've spent over 15 years writing about the outdoors and health for national media outlets including Outside, Backpacker, Travel Channel, Men's Fitness, CBS News Travel, Shape, VICE, Yoga Journal, MAKE Magazine, Reebok, and The Huffington Post. 

I'm the Founder and Chief Storyteller at Hodapp Media, where I craft compelling, intelligent content, and engage loyal audiences. I report, write, edit, optimize, and promote digital stories for big brands. 

Most recently, I’ve worked with clients including Everyday Health — as a Senior Editor, covering complementary and integrative healthcare topics for the Lifestyle & Wellness team — and Outside, where I served as Interim Digital Director and Senior Contributing Travel Editor.

Since I began my career as a journalist, I've stuck by one mantra: 

Life is the ultimate experience.
You must live it to write about it.

So far, it has served me well. 

I’ve rolled cigars in the Bahamas, thru-hiked 600 miles across northern Spain, met the love of my life on a remote island, and survived a run-in with a mountain lion in New Mexico — all of which made fascinating stories. I've also interviewed a number of eclectic celebrity personalities like Reggie Bush, Dean Potter, Christina Aguilera, and Michael Franti.

During a five-year stint on staff at Yoga Journal, I used smart storytelling to quadruple monthly web traffic. I launched the #YJ Social Media Influencer Network and grew @YogaJournal's social following sevenfold, to nearly eight million people worldwide. Before that gig, I ran the travel and endurance-sports channels for Men's Fitness from Spain and Puerto Rico.

I've also worked as a writer, editor, producer, social-media manager, and SEO contributor at Outside, Shape, Allure, and Travel Channel. In addition, I've been an integral part of four national magazine website redesigns. When I'm not working with publishers, I lend my expertise as a consultant to startups, and gear, fitness, natural beauty, and travel brands.

Thanks to the nomadic nature of my work, I’ve lived all over the world — from London to Florence to rural west-coast Ireland. When I’m not writing, I trail run, fly fish, and snowboard in my Rocky Mountain backyard. You can view my LinkedIn profile here, see a sample of my work here, and read up on my award-winning campaigns here. 

Why hire me? I live & breathe digital media, and generate revenue-turning ideas. I can help you grow your business and tell a better brand story online.

I'm organized, efficient, and prompt. I bring my strong, diverse digital skills to execute each project. I craft smart ideas and well-reported narratives, build editorial and social media lineups, and grow audiences across platforms. I use metrics to inform strategy, and optimize stories to reach the largest target audience possible. I develop, write, and edit both long and short-form content. I have several years' experience spearheading high-stakes projects, and managing people and budgets. Plus, I come with a Minnesota-born midwestern work ethic.

Above all, I love to engage passionate readers through smart storytelling, and help media outlets and brands establish and refine their online presence.

I grew up in the digital world, learned from the masters, and may be able to help you out. SERVICES >