Smart storytelling, on time and on budget.

From sharp editorial to sponsored content and SEO strategy, I help brands connect with engaged, purpose-driven audiences. In addition to writing for national media, I’ve partnered with clients like Reebok, Spartan Race, and GORE-TEX to craft stories that resonate and perform.

REPORTING, WRITING, EDITING

I’ve worked in the national media market for nearly two decades. I’ve been an on-staff and freelance writer, editor, and editorial director, managing and producing intelligent digital and print content for websites and brands. I’ve written and edited viral content, feature stories, long-form product reviews, event copy, personal essays, blogs, and service articles. I have my degree in Magazine, Newspaper and Online Journalism from the Newhouse School of Public Communications at Syracuse University.

CONTENT MARKETING

I help brands tell smart, engaging stories that resonate with the right audiences. From wellness blogs for beauty companies to travel and fitness content for luxury hotels, I write, edit, and distribute digital content that’s grounded in journalism and optimized for performance. Every piece is tailored to serve the brand’s audience first — building trust, sparking engagement, and driving measurable growth through increased awareness and follower conversion.

SOCIAL MEDIA STRATEGY

I help brands rise above the noise. With a deep understanding of today’s shifting algorithms, I build engaged social media audiences and grow platforms through smart content, strategic timing, and data-driven decision-making. I create editorial and promotional lineups tailored to each channel, craft syndication programs, and develop influencer partnerships to extend reach and visibility. Most importantly, I use performance metrics to guide both daily and long-term strategy — ensuring every post serves your audience and drives brand goals.

SEARCH ENGINE OPTIMIZATION

From macro to micro SEO strategies, I can help you holistically grow your site traffic. On the granular level, I write and optimize metadata and on-page attributes in the backend of websites to improve rankings and garner engagement to build organic traffic. From the 30,000-foot view, I craft smart SEO strategies to improve site navigation, content proliferation across social media platforms, and optimize top-level pages to ensure you’re reaching (and building) a loyal following.